Editor Panel - Crossover and Academic Trade Books (April 16, 2024)
Editors Kate Marshall (University of California Press), Cate Hodorowicz (University of North Carolina Press), and Timothy Mennel (University of Chicago Press) provide an overview of crossover and academic trade publishing, and offer suggestions for scholars considering a foray into this area of academic publishing. Key points addressed include:
- What do terms like “trade,” “academic trade,” “crossover,” and “midlist” refer to? How are they different or similar to one another?
- The importance of identifying a specific audience for your book
- Building a scholarly platform: why you should do it, and how to do it in a way that’s right for you
- The role of agents
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